Enumclaw, WA-based party supply company PartyPail, Inc. recently announced that it has earned exceptional online visibility by providing testimonials for their service provider and ASP partners like Yahoo! Small Business and Vocalocity (News - Alert). The enhanced online presence in turn gave the company high growth rates and improved profitability.

PartyPail specializes in first birthday and other milestone birthday party supplies, as well as bridal shower and baby shower decorations. The company has been featured in some new small business spotlight advertising campaigns run by the company's well-established service providers.

Since its foundation in 2007, PartyPail has followed the strategy of maintaining strong relationships with the companies that provided business services. So the company happily complied when it came to participating in ad-campaigns for its cloud service providers, the company said in a press release. 

“Creating positive relationships with our technology service providers and ASP partners in a way that benefits both parties is very important to us. The service providers we are working with now have been instrumental in our success, so when they approach us to provide them with testimonials, we're more than happy,” Edward Hechter, CEO of PartyPail commented in a statement.

Vocalocity, a business VoIP phone service provider for PartyPail was the first partner to approach PartyPail to participate in a Customer Spotlight campaign, in which a select group of Vocalocity VoIP customers would tell their story about working with Vocalocity and how the company helped their companies to succeed.

After Vocalocity, PartyPail participated in a Yahoo! Small Business “Make It Happen” Campaign. The goal of the campaign was to highlight successful small businesses who had used Yahoo!'s (News - Alert) products and services to help “make it happen.” Yahoo selected PartyPail from among a handful of small business owners who use Yahoo!'s ecommerce, web hosting or other technology.

“After 18 years of living out of a suitcase in the corporate world, my dream was to create a family-friendly business that would allow me to spend more time with my family, and would allow the employees who work for me that same luxury as well. Yahoo!'s hosting and store management have helped me to do just that. Today I work within miles of my home, and can stay active in my sons' Boy Scout troops, as well as other aspects of family life that I'd been missing out on before,” Hechter stated while narrating his story how Yahoo! Small Business has helped him realize his goal.

PartyPail has proved that small businesses can leverage the infrastructures of large cloud- based technology providers to keep their own costs low and enjoy rapid growth. Last October, PartyPail was recognized as the 9th Fastest Growing Privately Held Company in Washington State, with revenue growth from approximately $250,000 in 2008 to over $3,000,000 in 2010.

Early last year, PartyPail.com expanded its already large selection of baby shower and first birthday decorations. The jungle animal-themed products are exciting additions to PartyPail's online selection, the company claimed.