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February 27, 2013
Vocalocity Announces Channel Program Changes to Augment Partner Growth
By Mini Swamy, TMCnet Contributor
More than 3,000 channel partners are expected to converge at the Channel Partners Conference & Expo in Las Vegas, currently underway at The Venetian & Sands Expo. Vocalocity (News - Alert), a provider of hosted VoiP systems for small and mid-sized businesses, will use the event to announce changes to its channel program.
The firm will thus be able to keep channel partners, who sell Vocalocity’s VoIP phone service and integrations alongside other technology products, informed about the enhancements that will help them accelerate their growth.
The proposed changes will essentially be in the form of an expanded commission structure, scaling channel partner resources, support and improvements to the sales process.
With Vocalocity experiencing rapid growth of its partner program, it saw it fit to update the commission model that would simplify the sales process, provide additional monthly incentives to resellers, and lead to a more predictable income stream for its partners.
The partner program will also offer enhanced support in the form of additional channel staff and sales enablement materials. By offering a suite of market-ready materials and quick, personal support, channel partners can close deals more quickly and hence enhance their incomes.
By expanding Vocalocity’s partner program structure, Vocalocity is not only making it easier for channel partners to deploy and sell its services, but also sell differentiated VoIP solutions that will help the firm remain competitive.
“We are excited by the success of the partners in our channel program and are very excited to be making commission and support changes that will provide even greater benefits to both new and existing partners,” said Kyle Johnson (News - Alert), vice president of sales.
Since 2011, Vocalocity has apparently more than doubled its annual channel partner production, as well as the number of program members. It claims that this is because its approach has been quite different than the many “one-size-fits-all” partner programs typically found in industry.
Edited by Braden Becker
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